2024 SMPS Utah Cornerstone Award: Marketing Campaign
Posted by Communications2 on Mar. 22, 2024 / Member Resource / Subscribe 0
2024 SMPS Utah Cornerstone Award: Marketing Campaign
Clyde Companies
The 2024 Marketing Campaign Award-winner responded to the pandemic with a concentrated focus on mental health and suicide prevention, launching their “Clyde Cares” campaign. The construction industry records four times the national average rate of suicide, and with one of Clyde’s core values being “We Value People,” they dedicated May and September of 2023 to raising awareness and conversation. By utilizing social media, newsletters, internal messages, and more, “Clyde Cares” not only raised awareness but also encouraged active use of their mental health resources. They ensured their reach to include 5,000 Clyde Companies employees across all positions and locations in the Intermountain West, including union and non-union employees, English and Spanish speakers, and their families. “Clyde Cares” helped de-stigmatize mental health discussions and create a more supportive environment, results that will have positive ripples across the industry. Thank you and congratulations to the award-winner!
“The campaign proved to be more successful than we could have hoped. While we did collect data on website traffic, social media engagement, and positive feedback, the true success lies in now regularly seeing team members carry on previously difficult conversations about their mental health.”—Clyde Companies
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