SMPS Utah Cornerstone Award: Website
Posted by Communications2 on Apr. 26, 2023 / Member Resource / Subscribe 0
SMPS Utah Cornerstone Award: Website
Jacobsen Construction
On December 8, 2022, Jacobsen’s Marketing team launched a modern, one-stop-shop website with actionable service request functionality, pin-point search, rich multi-media, and engaging storytelling. The website aimed to engage key Jacobsen audiences, creating greater brand awareness, with success being tracked at 6-month and 12-month marks. (50+% traffic growth in 6 months; 100+% in 12 months).
From the judges:
"Big goals for this project. I like that you discussed your goals as well as user goals. Objectives are clear and measurable. Jacobsen successfully beat their initial goals and received praise from those who were previously skeptical, which is awesome. Well-written and summarized key points. Also tied it back to the company’s mission. Overall, really nice website and easy to use."
Main image: Dustin Smith receives Brand Identity award from presenter Suela Kaufman.
Bottom image: Jacobsen celebrates at the Awards Celebration at Brio Italian Grille, Wednesday March 22, 2023. L-r: Emily Hymans, MBA, Director of Strategic Pursuits; Dustin Smith, Creative Director; Jamee Davis, Event Manager and Marketing Coordinator.
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