Domain 1: Market Research| A Roundup
Posted by Communications2 on Jul. 2, 2023 / Member Resource / Subscribe 0
A Roundup of the Latest Leading Market Research for the A/E/C Industry
Written by Nicole Marshall | SMPS Utah Past-President 2022–2023
In the trenches of our day to day work, very few of us have the opportunity to conduct thorough market research to help inform the decisions of our firms. With that in mind, this article rounds up some of the latest studies relevant to our work that could help influence the decision-making inside your offices. See a small summary of each study with links to the full findings here.
- Inside the Buyer’s Brain: AEC Industry
Conducted by Hinge Marketing, the fourth edition of this “Inside the Buyer’s Brain” study details the perspectives of almost 300 buyers and more than 1,400 sellers of AEC services. The full study will be released this October for $799, but you can access the Executive Summary here now: https://hingemarketing.com/library/article/inside-the-buyers-brain-fourth-edition-executive-summary.
- AEC Market Size, Shares, Trends, Industry 2030
This report analyzes the AEC market’s drivers, restraints/challenges, and the effect they have on the demands between the 2022–2030 period. In addition, the report explores emerging opportunities in the AEC market. A little more pricey for purchase, this kind of study can help firms identify blue sky opportunities and additional service areas that might be worth consideration for addition in the years ahead. Find a summary and access to purchase the study here: https://www.zionmarketresearch.com/report/aec-market
- Value, Income Profit Bundle 2023
The Zweig Group has been a long-time leader in AEC industry consulting and research services here in the U.S. Every year they lead a highly thorough effort at understanding firm valuation benchmarks, salary benchmarks, and profit expectation benchmarks. This research bundle collects all three of these studies into one package with the latest numbers to help firms understand how they should be performing financially within the current AEC industry marketplace. The bundle was released in April and is available now for $2,500 here: https://zweiggroup.com/products/2023-vip-bundle-value-income-profit
While sometimes it can be very hard to find the time and money to conduct our own market research, one great solution can be to purchase access to valuable reports like these. Our job is then to take on the role of interpreter, reviewing the reports in detail to help our firm leadership teams understand how the findings are relevant to our specific markets. That alone can be a hero’s lift, so make sure you make the time to study these reports well if you choose to spend firm dollars purchasing them.
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