SMPS Domains of Practice: Domain 5 – Promotional Activity
Posted by Communications2 on Oct. 14, 2020 / Member Resource / Subscribe 0
SMPS has six Domains of Practice that form the foundation of SMPS’s certification program. Our chapter education events are structured around these knowledge areas and skillsets. The domains cover topics from marketing research to business development to managing a marketing team.
This month we’re highlighting Domain 5 – Promotional Activity, which includes all forms of communications and inbound/outboard marketing.
Domain 5 covers advertising, direct mail, websites, social media, brochures, presentations, special events, public relations, and press releases. Getting the word out about your work is one of the most important steps toward success as a company.
Julee Attig, CPSM, leads a CPSM study group, and she finds Markendium Domain 5: Promotional Activity to have valuable information. “There are some key points that remind and reinforce the importance of planning and executing effective marketing communications programs,” notes Julee. “The book does a great job of identifying best practices. From a study group perspective, the case study activity helps to apply key concepts to a real-world scenario and can be used in many ways.”
While none of the reading is completely new to the study group leader, Julee emphasizes four takeaways from the book.
- Write your press release for the media. When writing a press release, focus on the news release and its intended audience: the media. A company anniversary or new office is of little interest to anyone outside your office. You’ve got to make it newsworthy or distinctive.
- Spend your photography budget wisely. Know what works in your communications pieces and proposals. Make a plan by asking some basic questions like: what types of projects your firm has lined up for the future, what award submittals will I be preparing, which projects are high-profile, what projects will you want to work on again?
- Give awards submittals your full effort. Put as much effort into an awards submittal as you would an RFP or interview presentation.
- Thoughtfully evaluate trade show participation – annually. When determining your trade show participation, a thoughtful evaluation is critical and should be done every year. It’s critical to identify and align your goals with trade shows and conferences.
Learn more about the Certified Professional Services Marketer (CPSM) credential. If you’d like to study for and take the exam, contact Linda Hansen (Director of Education) at [email protected].
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