Domain 6: Management
Posted by Communications2 on Nov. 30, 2021 / Member Resource / Subscribe 0
Written by Linda Hansen, Ensign Engineering and Land Surveying
Management means a variety of things. Management is not only the management of people to accomplish goals, it is the management of budgets and processes and strategies. It is juggling and overseeing deadlines, and completing tasks, organizing, planning, staffing, and controlling operations. It is managing your brand and reminding staff to do the same, it is continuous learning, accomplishing marketing goals and remembering to use available resources, and it is being transparent.
SMPS Domain 6, Management Summary, states: Management involves coordinating the efforts of staff and/or consultants to accomplish marketing goals and objectives. Using available resources, management effectively plans, organizes, staffs, and directs projects of an organization or firm.
To assist with successful management practices in the business development field, SMPS Headquarters follows the following:
- Supervise marketing and support staff
- Communicate across departments and/or branch offices
- Develop information management systems
- Develop an internal communications program
- Conduct marketing training sessions
- Conduct marketing and BD training for technical staff
- Attend professional development Activities
- Develop Marketing incentive systems
- Recruit Personnel
- Evaluate the production process to improve efficiency
- Comply with business and accounting principals
- Select customer relationship management (CRM)
- Promote firm wide business development culture
Linda Hansen works at Ensign Engineering and Land Surveying. She has been a part of the marketing and business development team there for the past 9 years. With over 24 years in professional services in the AEC industry, she still enjoys having casual fun getting to know each other conversations.
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