Domain 3: Client and Business Development
Posted by Communications2 on Mar. 6, 2023 / Member Resource / Subscribe 0
Client and Business Development
Written by Linda Hansen | Ensign Engineering and Land Surveying
Client and business development certainly go hand in hand! In fact, it appears to be a continuous circle. We assist our firms with strategies and techniques in business development and marketing so that we can have strong backup as we develop, build, and maintain our clients—all while getting new ones.
Ten years ago, many firms did not realize the benefits of creating a client development plan. Even now, there are a few who still feel and think this way, putting little to no effort forth to maintain clients other than getting to complete the project. Now we have realized that, like a solid business development program, we need a client development program.
Keri Hammond, FSMPS, CPSM, owner and cofounder of MARKETLINK, presents some very beneficial tips and implementation techniques for creating or revamping your client development plan. Check out The Buzz, September 2021, on our SMPS Utah webpage where she presents a few ideas to establish your own client program, including:
Using your staff to implement your internal program and developing a list of question you want answered—ranging from your firm’s reputation to rating the quality of their working relationship with your project manager(s).
Click here to read the short informative article: https://smpsutah.org/blog/smps-domain3-client-loyalty
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