SMPS Utah Cornerstone Award: Marketer of the Year
Posted by Communications2 on Apr. 26, 2023 / Member Resource / Subscribe 0
SMPS Utah Cornerstone Award: Marketer of the Year
Heidi Nielsen, Marketing Director and Senior Associate, FFKR
The 2023 Marketer of the Year is skilled, creative savvy, and honest. With her passion and involvement in industry organizations, especially SMPS, she encourages the education and growth of individuals locally and nationally. She is a role model for other marketing professionals and has elevated the local SMPS chapter through her leadership and volunteer efforts. She is inspiring and leads by example. In her firm, she collaborates with leadership to outline growth plans and strategies and, ultimately, aligns the marketing efforts with the firm’s business goals and objectives. She is critical in shaping how clients, partners, and the broader industry perceive her firm. Through the years, she has led her firm into the digital age, guiding the firm’s website evolution from a rudimentary display of people and projects to a data-driven business development resource. Would you help me congratulate the 2023 Marketer of the Year—Marketing Director and Senior Associate at FFKR Architects, Heidi Nielsen.
From the judges:
“Heidi is a wonderful calming influence in the crazy world of AEC marketing. She knows how to get things done and always delivers. What’s unique about Heidi though is that she pairs these results focus with wonderful creativity and inspired designs - bringing together the best elements of marketing into a single package.”—Tiffany Gorrell
“I’ve had the privilege of working with her a little bit on the SWRC committee this year and absolutely agree with her fan club: she is incredibly well organized, prompt, responsive, eager to help, diplomatic, creative, and a great role model for all.”—Danielle Aronson
FFKR leaders celebrate at the Awards Celebration at Brio Italian Grille, Wednesday March 22, 2023. L-r: Rick Frerichs, AIA, ACHA, Senior Principal Architect; Heidi Nielsen, CPSM, Marketing Director and Senior Associate; Elizabeth Morgan, AIA, ALEP, Principal Architect; Roger Jackson, FAIA, LEED AP, Senior Principal Architect.
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