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SMPS Utah Cornerstone Award: Social Media Campaign

Posted by Communications2 on Apr. 26, 2023  /  Member Resource  /  Subscribe 0

SMPS Utah Cornerstone Award: Social Media Campaign

Jacobsen Construction

This award recognizes marketing efforts to proactively and organically build and improve Jacobsen’s social media platform and engage online audiences. With smart planning, strategic analytics use, meaningful campaigns, and an engaging messaging style, the marketing team delivered Jacobsen’s most successful year ever on social media in 2022.

From the judges:

"Well written entry. Impressive effort and results. 890 posts?!?! WOW. I liked that the company identified four campaigns to focus on rather than just trying to be reactive to increase the number of posts. A good summary highlights the effort’s what, why, and results. Well-defined target audience. Great results. Achieved press coverage! Lots of detailed stats related to multiple goals. Multi-faceted campaign to address an important milestone." 

Main image: Jacobsen celebrates at the Awards Celebration at Brio Italian Grille, Wednesday March 22, 2023. L-r: Emily Hymans, MBA, Director of Strategic Pursuits; Dustin Smith, Creative Director; Jamee Davis, Event Manager and Marketing Coordinator.

Bottom image: Dustin Smith receives Brand Identity award from presenter Suela Kaufman.

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