Congratulations to our newest CPSM, Suela Kaufman
Posted by Communications2 on Sep. 22, 2020 / Member News / Subscribe 0
Join us in congratulating Suela Kaufman for earning her CPSM certification. Suela is the Office Manager and Marketing Director at MGB+A The Grassli Group. Beside the office managerial duties, she also leads the marketing, promotion, and business development efforts at firm. MGB+A is a landscape architectural firm offering planning, urban, and landscape design services to the Intermountain region.
The CPSM certification has been one of her personal goals for a long while. She realized early on that the certification is a valuable asset for a marketer to possess in the A/E/C industry. “A couple of years after I entered the industry, Utah chapter started a CPSM study group and I was eager to join,” notes Suela. “It was tremendously helpful for my job and understanding specific marketing and business development concepts, but I did not feel ready to take the test.” It took some time, practice, and new opportunities before she felt she could officially jump in.
“The Markendium materials broken into 6 Domains are truly a valuable education resource and they fit the way I study,” explains Suela. “The structure and resources listed in these books are the best information I have found so far in one place.” Study group discussions broke down some of the concepts and made it easy to understand and remember.
Suela notes that the test is challenging – every answer could answer the question considering your experience and how your firm markets; however, the correct answer will give a wholesome answer and it is based on what you learn from the Markendium materials. This means one must have a good understanding of the concepts as explained on the reading materials to be able to distinguish the correct answer.
Each of us has developed unique ways of studying and learning. Suela shares her study tips:
- The Markendium materials are a great resource not only for the test but for everyday marketing in the industry. They are structured to use as a study material and as a reference for later.
- Discussion with other CPSMs is valuable and helpful to explain any hard-to-understand concepts. Exchanging ideas with other marketers will also broaden one’s marketing approach and creativity.
- Taking several pre-tests is helpful to have the right mindset. It is important to understand the concepts and become familiar with different ways of question and answers.
- Flashcards are a great way to memorize concepts.
Taking the test and achieving a CMPS certification was a significant accomplishment for Suela, and she looks forward to applying some of the concepts and methodologies to her everyday work.
0 Comments