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2024 SMPS Utah Cornerstone Award: Website

Posted by Communications2 on Mar. 22, 2024  /  Member Resource  /   0

2024 SMPS Utah Cornerstone Award: Website

Jacobsen Construction

The 2024 Website Award-winner took a novel approach to website use in marketing. Jacobsen Construction created a microsite dubbed J-HUB, tailored to help employees everywhere easily show off photos of their jobsite and browse photos submitted by peers. This microsite, in function since January of 2022, engaged employees with each other and provided Jacobsen with valuable content they could re-use in proposals, social media, their annual report, and more. Its success covered over 36 jobsites and over 100 photos, 91% of which came from field employees. Involvement was incentivized by prizes, but J-HUB ultimately succeeded in its branding as an exciting way to connect Jacobsen employees and an interactive platform that shows off their work. Congratulations, Jacobsen Construction, on both your ingenuity and the award.

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