XPERIENCE Mentorship Program: Promotional Activity
Posted by Communications2 on Jun. 9, 2021 / Member Resource / Subscribe 0
Written by Kimberly Johnson, Design West Architects
Spring is in the air. Flowers are blooming. Leaves are on trees … which makes the AEC Marketer think about … promotional items! Why? Golf tournaments are just around the corner. And of course your seller/do-ers are attending a slew of tournaments, right? And your company is planning to sponsor a ton of tournaments, right? And you as the marketer are planning to sit at a hole and promote your company by handing out promotional items, right? If you don’t have a million tournaments lined up already, may I suggest the Cache Education Foundation’s tournament August 3rd (shameless plug here since I’m on their foundation board).
So it’s a good thing this month our Utah Chapter’s content theme is Promotional Activities because I’m currently on the hunt for the next best thing that I can stick a logo on. That no one else has thought of. That’s in my budget. That I can lug out to a golf hole in a little golf cart bouncing along with all my other stuff.
My favorite Design West promo item was a logo-ed selfie stick give-away. At conferences we had a “selfie” photo booth set up with silly props and encouraged attendees to take selfies together and with us using the selfie sticks. It was an experience designed to encourage potential clients to engage with Design West employees, then remember us each time they used the selfie stick they took home. Year after year I would see attendees at that conference who would remind me of that experience. What experience can you create with a promo item?
But promotional activities aren’t just golf tournaments. They help us reinforce our brand, company values and reconnect with clients. This includes anything that helps you develop your corporate identity and communicate your unique value proposition. It’s a wide range of activities such as:
- Communications plan & implementation
- Social media plan & implementation
- Web presence & implementation
- Advertising plan & implementation
- Trade show plan & implementation
- Awards
- Special events
In fact, it’s so wide-ranging it feels like you need a whole army of marketers to make it happen. If only we were all so lucky! Until the day we command a marketing army, here are some resources that may help you win in Promotional Activities:
PROMOTIONAL ACTIVITIES - Articles & Resources
Our Favorite On-Hole Contests & Games for Your Next Golf Tournament (source: golftournamentmanagement.com)
SMPS Learning Lab: Let's Get Digital! | Leveraging Digital Content in Your Personal Brand (source: SMPS Learning Lab)
Brand Meets World: 3 Digital Secrets To Supercharge Your Brand Impact (source: Mysmps.org)
Social Media for the Busy Professional (source: Elevate)
Kimberly Johnson, CPSM, is a Principal and Marketing Director at Design West Architects. She is also a mentor with the XPERIENCE Mentorship program.
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