Social media is certainly fun and engaging, but when you’re a B2B company you need your social media to go beyond the entertainment factor. You need direct results.

social media strategy that works

Katie Smith, a social media strategist with 10 years of experience, will discuss how social media should fit into your sales funnel and how you can make sure you are leveraging these platforms to bring in new business leads. This session will give you a step-by-step guide on developing your own B2B strategy, content plan and messaging that will resonate with your target audience.

A calendar invitation with Zoom login access will be shared with all registered attendees one day before the webinar event. The invitation will come from Nicole Marshall, our Education Committee Chair. 

(1 CPSM CEU)

About our Speaker:

ABOUT THE SPEAKER Katie is an award-winning social media specialist with a successful background in establishing social media strategies and content development for B2B companies. Her social media campaigns have won Addy and Brand Ambassador Awards across the nation. Katie is the owner of Katie L Smith & Company, a social media consulting business based in Holland, Michigan where they specialize in writing custom social media strategies, analyzing, and managing companies’ social media accounts. She has a Bachelor of Science degree in marketing and international business, and an MBA in global business.

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