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Education Event | Understanding Your Client's Perspective

 

July 22, 2020
9:00 AM - 10:00 AM
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Zoom conference (a calendar invitation with dial-in information will be sent to all registrants)


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In this session you’ll learn how to use market research tools to better understand how your clients view your firm and the work you do through the lens of their own issues, company and industry. You’ll get the basics on how to set up a client survey as well as how to do research to better inform the questions you might ask your respondents.

Get answers to questions like:

  • How are clients responding to the pandemic?
  • What are the issues impacting their market?
  • Who should we talk to at the client organization?
  • What should we ask and how?
  • Should we do an on-line survey or a live interview?
  • In-house? Use a consultant?

 

A calendar invitation with Zoom login access will be shared with all registered attendees one day before the webinar event. The invitation will come from Nicole Marshall, our Education Committee Chair. 

(1 CPSM CEU)

About our Speaker:

Tina McGurk, Principal Consultant with the Cameron MacAllister Group leads market intelligence activities for Cameron MacAllister Group. Before joining the firm in 2008, she led her own company, Marketing Research Consultants, for more than 25 years.  

Tina’s specializes in market and client surveys for architects, engineers, and construction companies - from large, multi-office organizations to smaller high-profile design firms as well as highly technical engineering companies. She also works with Cameron MacAllister Group clients to conduct market research relevant to office relocations, new market possibilities, due diligence for partnerships or acquisitions and other intelligence gathering necessary to better inform management decisions.  

During Tina’s 40-year career, she has conducted over 400 client surveys, performed dozens of market studies and has personally interviewed thousands of owners, architects, engineers, contractors, developers and public agencies on behalf of her clients.

Tina received her Bachelor of Arts degree from the University of Oregon.

 

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