Artificial intelligence is rapidly changing how firms create content, analyze data, pursue opportunities, and engage clients. As AI becomes more integrated into the AEC industry, senior marketers have a unique opportunity—and responsibility—to help their firms navigate what this means for expertise, differentiation, and growth. While AI can enhance efficiency and provide powerful insights, it cannot replace the trust, judgment, relationships, and strategic thinking that define successful firms.

Join fellow senior marketers for a candid discussion about how AI is reshaping our profession and the future of expertise. Together, we'll explore how marketing leaders can leverage AI to strengthen business development, elevate thought leadership, support strategic decision-making, and create greater value for clients. Bring your experiences, questions, and ideas as we discuss how to lead confidently at the intersection of technology, strategy, and human expertise.