AI has changed how AEC marketers research, write, strategize, and get work done, but understanding what to use and where to begin can feel overwhelming. In this practical, no-hype session, Kristin Kautz will break down the differences between AI tools, assistants, automations, apps, and agents, then demonstrate how each can support real marketing and business development workflows. Attendees will leave with greater clarity, practical ideas they can use immediately, and a smarter approach to adopting AI without creating chaos.

Speaker:

Kristin Kautz, FSMPS, CPSM

AI Strategist | Consultant | Speaker | Trainer

Kristin Kautz is a nationally recognized expert in artificial intelligence strategy and digital transformation, with a deep understanding of its implications for the architecture, engineering, and construction (AEC) industry. As a Fellow of the Society for Marketing Professional Services (FSMPS) and a Certified Professional Services Marketer (CPSM), she has spent her career at the intersection of technology, business strategy, and industry leadership.

She specializes in AI education, change management, and strategic implementation (AI First Steps), helping firms navigate both the opportunities and challenges AI presents. Her Minds & Machines symposiums, AI IQ Community, and AI consulting services are designed to equip firms with the knowledge and frameworks they need to integrate AI effectively and competitively.

Kristin is known for her no-nonsense, direct, insightful approach—cutting through the hype to deliver practical, industry-specific strategies. Her work goes beyond tools and trends; she also focuses on the bigger operational shifts AI is bringing to firms, from decision-making and workforce transformation to contracts and value differentiators.

With a true talent for making complex topics accessible and actionable, Kristin's techno-optimism will inspire you to think critically, act now, and stay ahead in this new era of AI-driven business. Equal parts visionary and pragmatist, she proves that when humans and AI collaborate, everything gets a whole lot better and way more interesting. What’s next is now.

Thank you to our sponsor: