Your future as a professional marketer is much brighter when you can confidently take part in your firm’s strategic and financial decision-making.

Presented by:

• Kevin Hebblethwaite, FSMPS, CPSM, Senior Consultant, Full Sail Partners
• Ken Higa, AIA, MBA, LEED AP, Senior Associate/Marketing Director, Perkins+Will

Now is the time for all good marketers to get excited about budget and financial management. AEC firms are still cautious when it comes to reinvesting in marketing and business development programs. The sooner you understand the way money moves in, out, and through your firm’s marketing initiatives, the more value you will bring to your role.

After reviewing the basic financial concepts behind “generating a return,” our national speakers will share tactics for planning, budgeting, and analyzing marketing initiatives. These tools and strategies will help you collaborate with your firm’s leadership on business decisions and create better accountability for marketing and business development.

Following Kevin and Ken’s presentation, we’ll dig deeper into financial management by breaking out into smaller discussion groups, tailored to various levels of industry experience.

Need CEUs?
This program offers 3.5 AIA CEUs as well as CPSM CPUs.

Thank you to our sponsor:

ABOUT OUR PRESENTERS

Kevin Hebblethwaite, FSMPS, CPSM, Senior Consultant, Full Sail Partners
Kevin has 20 years of experience in business development, marketing, and management for technology-centric professional services companies. He trains and consults with clients who use the Deltek Vision platform for client acquisition and retention, marketing information management, client feedback improvement, and operations management. Kevin earned his Bachelor of Business Administration from Furman University in Greenville, South Carolina. Previously, Kevin was President/CEO of a technology consulting and design firm focused on the built environment. 

Kevin has been a member of SMPS Atlanta since 1999, where he served as Chapter President in 2003-2004. He chaired the Presidents’ Leadership Symposium in 2006 and the Marketing Communications Awards Program in 2008. He served on the Society's Board of Directors from 2009-2014 and as President from 2012-2013.

Ken Higa, AIA, MBA, LEED AP, Senior Associate/Marketing Director, Perkins+Will
Ken’s career has been shaped by exploring and building connections between design, business, higher education and philanthropy. A Registered Architect with more than twenty years of experience, his passion for design began with creating places for learning and has led to a career designing facilities for higher education. Being equally passionate about business, professional practice and marketing, Ken earned his MBA from Georgia State University and now works with practice leaders to design business strategies and build marketing programs that will help shape future success. He is the co-founder of Atlanta’s Education Innovation Network and is currently the Chair of the Georgia State Panther Athletic Club.